{"id":27342799,"date":"2017-01-31T11:16:21","date_gmt":"2017-01-31T11:16:21","guid":{"rendered":"https:\/\/lamediasocial.com\/why-facebook-ads-will-make-you-successful-in-2017\/"},"modified":"2026-02-27T12:03:58","modified_gmt":"2026-02-27T12:03:58","slug":"why-facebook-ads-will-make-you-successful-in-2017","status":"publish","type":"post","link":"https:\/\/lamediasocial.com\/en\/why-facebook-ads-will-make-you-successful-in-2017\/","title":{"rendered":"Why Facebook Ads Will Make You Successful in 2017"},"content":{"rendered":"<p>Source: <a href=\"http:\/\/www.webtus.net\/por-que-los-anuncios-de-facebook-te-haran-tener-exito-en-este-2017\/\" target=\"_blank\" rel=\"noopener\">Webtus<\/a><\/p>\n<p><span lang=\"es\"><br \/>\nFacebook ads will drive more leads for your business in 2017, more than any other paid channel you plan to invest in. Previously, achieving this required the right strategy and execution with agility and precision. However, there is now a significant opportunity on Facebook for inbound marketers; an opportunity that if not seized now, you will regret for years to come (though perhaps not quite that dramatically, rest assured). <\/span><\/p>\n<p class=\"tw-data-text tw-ta tw-text-small\" dir=\"ltr\" data-placeholder=\"Traducci\u00f3n\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-17349 size-large\" src=\"https:\/\/lamediasocial.com\/wp-content\/uploads\/2017\/01\/facebook-notifications-1024x768.jpg\" alt=\"facebook ads\" width=\"1024\" height=\"768\"><\/p>\n<p class=\"tw-data-text tw-ta tw-text-small\" dir=\"ltr\" data-placeholder=\"Traducci\u00f3n\"><span lang=\"es\">Technology changes rapidly, but that doesn&#8217;t prevent us from missing major shifts. This is because they never all happen at once, especially when it comes to Facebook&#8217;s current moment. <\/span><\/p>\n<p id=\"tw-target-text\" class=\"tw-data-text tw-ta tw-text-small\" dir=\"ltr\" data-placeholder=\"Traducci\u00f3n\"><span lang=\"es\">Facebook&#8217;s growth has been enormous, and I&#8217;m not just referring to the number of people with a Facebook profile, but to its growth as a social network:<\/span><\/p>\n<ul>\n<li class=\"tw-data-text tw-ta tw-text-small\" dir=\"ltr\" data-placeholder=\"Traducci\u00f3n\"><span lang=\"es\"><strong>Facebook<\/strong> (desktop\/mobile): 1.18 billion daily active users, as of September 2016.<\/span><\/li>\n<li class=\"tw-data-text tw-ta tw-text-small\" dir=\"ltr\" data-placeholder=\"Traducci\u00f3n\"><span lang=\"es\"><strong>Instagram<\/strong>: 600 million users, as of December 2016, with 50% of all users following a business.<\/span><\/li>\n<li class=\"tw-data-text tw-ta tw-text-small\" dir=\"ltr\" data-placeholder=\"Traducci\u00f3n\"><span lang=\"es\"><strong>Facebook Messenger<\/strong>: Over one billion monthly active users, as of July 2016. While these are large numbers, it&#8217;s only the visible tip of the iceberg. What&#8217;s fascinating is the amount of time people spend on this network. In May 2016, Zuckerberg announced that globally, users spend an average of 50 minutes per day across Facebook&#8217;s properties.    <\/span><\/li>\n<\/ul>\n<p class=\"tw-data-text tw-ta tw-text-small\" dir=\"ltr\" data-placeholder=\"Traducci\u00f3n\"><span lang=\"es\">However, Facebook has always had reach; what&#8217;s new is a subtle shift towards solutions that benefit B2B and mid-level companies.<\/span><\/p>\n<h3 id=\"tw-target-text\" class=\"tw-data-text tw-ta tw-text-small\" dir=\"ltr\" data-placeholder=\"Traducci\u00f3n\"><span lang=\"es\">Why Should You Invest in Facebook Ads?<\/span><\/h3>\n<h4>Mobile Marketing Silver Bullet<\/h4>\n<p class=\"tw-data-text tw-ta tw-text-small\" dir=\"ltr\" data-placeholder=\"Traducci\u00f3n\"><span lang=\"es\">According to Google B2B research, buyers have increased the amount of mobile research they conduct by 91% year-over-year throughout the B2B buying journey. Facebook has cracked the code in mobile marketing. <\/span><\/p>\n<p class=\"tw-data-text tw-ta tw-text-small\" dir=\"ltr\" data-placeholder=\"Traducci\u00f3n\"><span lang=\"es\">This is important because consumers have shifted to mobile. They now conduct more research, reading, and work on their phones, and spend time within the Facebook\/Instagram\/Messenger apps. <\/span><\/p>\n<p class=\"tw-data-text tw-ta tw-text-small\" dir=\"ltr\" data-placeholder=\"Traducci\u00f3n\"><span lang=\"es\"><br \/>\nWith Facebook, you can now reach these individuals with sophisticated ad blocks, such as lead ads that promote your event or a white paper and allow users to register with just a few clicks.<\/span><\/p>\n<p id=\"tw-target-text\" class=\"tw-data-text tw-ta tw-text-small\" dir=\"ltr\" data-placeholder=\"Traducci\u00f3n\"><span lang=\"es\">Facebook Ads eliminate the need for users to fill out a form before reaching the landing page step, allowing conversion rates to skyrocket and making mobile ads more effective for B2B advertisers.<\/span><\/p>\n<p class=\"tw-data-text tw-ta tw-text-small\" dir=\"ltr\" data-placeholder=\"Traducci\u00f3n\"><span lang=\"es\">The news and information site theSkimm has used Facebook ads to increase its subscribers, s<\/span><span lang=\"es\">eeing a 22% increase at an acquisition cost of only $1-2.<\/span><\/p>\n<p class=\"tw-data-text tw-ta tw-text-small\" dir=\"ltr\" data-placeholder=\"Traducci\u00f3n\"><span lang=\"es\">If you have a long sales cycle, you need a mobile strategy, or you can opt for a purely paid and organic Facebook strategy at this time.<\/span><\/p>\n<p class=\"tw-data-text tw-ta tw-text-small\" dir=\"ltr\" data-placeholder=\"Traducci\u00f3n\"><span lang=\"es\">Facebook&#8217;s advertising solutions will help you grow today, but investing in Facebook now also prepares you for future success. Facebook has been very successful in recent years, but do not wait too long to venture into creating Facebook ads, because there is no doubt that everyone in the world is moving towards social platforms, and this is just the beginning of major changes.  <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Source: Webtus Facebook ads will drive more leads for your business in 2017, more than any other paid channel you plan to invest in. Previously, achieving this required the right strategy and execution with agility and precision. However, there is now a significant opportunity on Facebook for inbound marketers; an opportunity that if not seized [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":27342496,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[123],"tags":[136,137,139,138],"dipi_cpt_category":[],"class_list":["post-27342799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-ads","tag-facebook","tag-facebook-ads","tag-social-network"],"_links":{"self":[{"href":"https:\/\/lamediasocial.com\/en\/wp-json\/wp\/v2\/posts\/27342799","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lamediasocial.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lamediasocial.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lamediasocial.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lamediasocial.com\/en\/wp-json\/wp\/v2\/comments?post=27342799"}],"version-history":[{"count":1,"href":"https:\/\/lamediasocial.com\/en\/wp-json\/wp\/v2\/posts\/27342799\/revisions"}],"predecessor-version":[{"id":27342800,"href":"https:\/\/lamediasocial.com\/en\/wp-json\/wp\/v2\/posts\/27342799\/revisions\/27342800"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lamediasocial.com\/en\/wp-json\/wp\/v2\/media\/27342496"}],"wp:attachment":[{"href":"https:\/\/lamediasocial.com\/en\/wp-json\/wp\/v2\/media?parent=27342799"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lamediasocial.com\/en\/wp-json\/wp\/v2\/categories?post=27342799"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lamediasocial.com\/en\/wp-json\/wp\/v2\/tags?post=27342799"},{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/lamediasocial.com\/en\/wp-json\/wp\/v2\/dipi_cpt_category?post=27342799"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}