Source: Webtus
Facebook ads will drive more leads for your business in 2017, more than any other paid channel you plan to invest in. Previously, achieving this required the right strategy and execution with agility and precision. However, there is now a significant opportunity on Facebook for inbound marketers; an opportunity that if not seized now, you will regret for years to come (though perhaps not quite that dramatically, rest assured).
Technology changes rapidly, but that doesn’t prevent us from missing major shifts. This is because they never all happen at once, especially when it comes to Facebook’s current moment.
Facebook’s growth has been enormous, and I’m not just referring to the number of people with a Facebook profile, but to its growth as a social network:
- Facebook (desktop/mobile): 1.18 billion daily active users, as of September 2016.
- Instagram: 600 million users, as of December 2016, with 50% of all users following a business.
- Facebook Messenger: Over one billion monthly active users, as of July 2016. While these are large numbers, it’s only the visible tip of the iceberg. What’s fascinating is the amount of time people spend on this network. In May 2016, Zuckerberg announced that globally, users spend an average of 50 minutes per day across Facebook’s properties.
However, Facebook has always had reach; what’s new is a subtle shift towards solutions that benefit B2B and mid-level companies.
Why Should You Invest in Facebook Ads?
Mobile Marketing Silver Bullet
According to Google B2B research, buyers have increased the amount of mobile research they conduct by 91% year-over-year throughout the B2B buying journey. Facebook has cracked the code in mobile marketing.
This is important because consumers have shifted to mobile. They now conduct more research, reading, and work on their phones, and spend time within the Facebook/Instagram/Messenger apps.
With Facebook, you can now reach these individuals with sophisticated ad blocks, such as lead ads that promote your event or a white paper and allow users to register with just a few clicks.
Facebook Ads eliminate the need for users to fill out a form before reaching the landing page step, allowing conversion rates to skyrocket and making mobile ads more effective for B2B advertisers.
The news and information site theSkimm has used Facebook ads to increase its subscribers, seeing a 22% increase at an acquisition cost of only $1-2.
If you have a long sales cycle, you need a mobile strategy, or you can opt for a purely paid and organic Facebook strategy at this time.
Facebook’s advertising solutions will help you grow today, but investing in Facebook now also prepares you for future success. Facebook has been very successful in recent years, but do not wait too long to venture into creating Facebook ads, because there is no doubt that everyone in the world is moving towards social platforms, and this is just the beginning of major changes.
